Private sector
Cigarette butt-free beaches
A Provincial Governorate · Türkiye · 2024–2025
Summary
Pocket ashtrays handed out through beach operators, collection points at beach entrances and a season-long information campaign cut cigarette butt litter in the sand at source.
Goal
Reduce the density of cigarette butts in beach sand by a measurable amount within one season.
Target group
Beach operators, seasonal staff and day visitors.
How it was done
- 01BaselineButts per square metre were counted on 40 beaches at the start of the season and recorded as the baseline.
- 02Roll-outCollection points were installed at beach entrances, pocket ashtrays distributed to operators and staff given a short briefing.
- 03MonitoringMonthly counts, an end-of-season comparison report and disposal records from a licensed facility.
Results achieved
- Butt density in beach sand fell clearly against the baseline by the end of the season.
- All participating beach operators decided to keep the collection points and ashtrays.
- The model was turned into a written guide for beach operators in neighbouring districts.
Measurable outputs
Climate relevance
Cigarette filters are cellulose acetate, a plastic; keeping them out of the sand stops microplastic reaching the seagrass meadows and coastal wetlands that store carbon along this shore. Preventing the litter at source also reduces the repeated mechanical beach cleaning that would otherwise be needed.
Conditions for replication
Works where beach operators are licensed and can be reached through a single authority, and where a baseline count is taken before the season opens. A licensed disposal route for the collected waste has to be in place first.
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Public bodyA County Education Office · Kenya